In this conference, titled “Advancing Patient Care through Innovation and Partnerships,” you will learn how Roche is redefining healthcare through diagnostic innovation and strategic partnerships. It’s a unique opportunity to understand the current challenges in the sector and meet industry leaders.
Program:
- 11:30 AM – 12:00 PM: Welcome & Introduction
- 12:00 PM – 12:40 PM: Presentation by Lorraine Hurding & Matheus Vieira
- 12:40 PM – 12:50 PM: Q&A Session
- 12:50 PM – 1:30 PM: Networking over lunch
Why Attend?
This event is the ideal opportunity to hear two Roche leaders share their expertise on healthcare innovation and strategic partnerships. Don’t miss this chance to exchange ideas with experts and explore collaboration opportunities.
Who Should Attend?
Healthcare professionals, researchers, innovators, business leaders, and anyone interested in the future of healthcare.
This event will be held exclusively in English, with no translation services available.
Speakers biographies
Lorraine Hurding
Before joining Roche in 2009, Lorraine practiced as a Forensic Accountant providing professional services to clients in complex financial modeling, forecasting, business valuations, sensitivity analysis, litigation support, mergers and acquisition, due diligence, and as an expert witness in quantification of financial damages. Since Lorraine joined Roche in 2009, she has worked in market research, sales, marketing, & commercial operations at the Canadian pharmaceutical and affiliate. She has worked in the Personalized Health Care (PHC) space since 2015. Lorraine previously held the role as Country Lead, Molecular Information (FMI) in Canada, where she was responsible for developing and implementing the marketing, sales and operations strategies in Canada for Foundation Medicine. In 2019 Lorraine joined the PHC Pharma Ecosystem team based in Basel as Affiliate Lead, Health Systems Partnership. Currently Lorraine works in our Global Diagnostics Partnering organization as a Strategy and Transactions Lead. In her current position Lorraine sources partnership opportunities, builds and leads deal and diligence teams to evaluate opportunities & negotiate agreements to access promising innovations across our different business & customer areas. Lorraine holds a Bachelor of Accountancy degree with honors from the University of Waterloo and is a licensed Chartered Professional Accountant and Chartered Business Valuator in Canada.
Matheus Vieira
Matheus Vieira, President and General Manager of Roche Diagnostics Canada, holds a degree in Pharmacy and Clinical Chemistry from the Federal University of Rio Grande do Sul, Brazil, a Master’s in Genetics and Biochemistry from Saint Louis University, USA, and an MBA in Strategic Marketing from Fundação Getúlio Vargas (FGV), Brazil. With over 20 years of industry experience, Matheus has led commercial, access, and marketing teams across the medical devices, oncology, and diagnostics sectors. His career has been defined by a commitment to driving innovation closer to patients through strong multisector partnerships and people. Prior to his role in Canada, Matheus held a variety of regional and global leadership positions across Brazil and Latin America, Switzerland, and Finland.